Digital marketing has evolved from a set of tactical actions into a significant element of strategy. This module provides insight and in-depth consideration into how…

Fast-moving environments can present significant challenges and opportunities to the marketer and the organisation. This module will enable you to take a visionary approach and…

Aim of the module This module enables you to take a visionary approach and embed innovation to help your organization deal with the challenges of…

Aims of the module This module enables you to take a strategic approach to branding at a productive/service level so that it is consistent with…

Aim of the module This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models,…

Marketers need to be able to selectively analyse data for insight and undertake effective decision making in relation to the utilisation of marketing resources. This…

Marketers are presented with many complex choices in the context of a future that is inherently uncertain. This module will enable you to take a…

Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt…