Marketing & Digital Strategy

Sola · December 19, 2019

Aim of the module

This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. You will be able to understand the significance of situation analysis and use techniques to access the internal and external environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.

Schedule & Study Plan


Course Content

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Learning Outcome 1 - Understand how to analyse an Organisation’s current and future Internal and External Environment
Learning Outcome 2 - Interpret relevant information and Insights to recommend and inform Strategic decision making
Learning Outcome 3 - Develop Marketing Objectives and Strategy to deliver organisational Objectives
Learning Outcome 4 - Develop a Strategic Marketing Plan and a supporting marketing mix to deliver marketing objectives
Learning Outcome 5 - Define the resources required to deliver the strategic marketing plan
Learning Outcome 6 - Apply the results of monitoring and measurements and adapt the marketing plan for continuous improvement

About Instructor


3 Courses

+78 enrolled
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Course Includes

  • 20 Lessons
  • 2 Topics