Aims of the module
This module enables you to take a strategic approach to branding at a productive/service level so that it is consistent with the corporate brand and impacts reputation positively. You will gain the skill to establish and position brand strategy and also manage the brand so it continues to deliver the brand promise. You will also be able to ensure the success of the brand through adequate resourcing and monitor and maintain the brand in the long term.
Learning Outcomes 1 - Understand how brands are defined and positioned to add value to organisations
Learning Outcome 2 - Assess the elements of brand strategy
Learning Outcome 3 - Understand the factors that drive brand identity and success
Learning Outcome 4 - Develop the brand plan to deliver the brand strategy
Learning Outcome 5 - Apply a range of techniques to manage the resources to deliver the brand plan
Learning Outcome 6 - Interpret brand metrics and adapt the brand plan for continuous improvement
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