Aim of the module
This module enables you to take a visionary approach and embed innovation to help your organization deal with the challenges of a fast-moving market place. You will be able to understand the relationship between market and innovation and recognize the key factors in building and nurturing innovation within the marketing function. You will also be able to use internal and external marketing in supporting a specific innovation.
Schedule & Study Guide
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Learning Outcome 1 - Understand how innovation and disruption are influencing organisational growth
Learning Outcome 2 - Assess the key factors that facilitate innovation in organisations
Learning Outcome 3 - Apply principles of innovation throughout the marketing function
Learning Outcome 4 - Develop a business case for a marketing related innovation
Learning Outcome 5 - Understand the activities required for the implementation of innovative marketing
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