Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer’s journey while complying with relevant legislation and regulation.
Learning Outcome 1 - Strategic Options for Channel Selection
Learning Outcome 2 - Understand Relevant Insights into Digital Customers
Learning Outcome 3 - Understand how digital channels are managed effectively in practice
Learning Outcome 4 - Requirements for legal compliance in digital campaigns