Strategic Marketing
Marketers are presented with many complex choices in the context of a future that is inherently uncertain. This module will enable you to take a…
Course Category: CIM
Digital Strategy
Digital marketing has evolved from a set of tactical actions into a significant element of strategy. This module provides insight and in-depth consideration into how…
Driving Innovation
Fast-moving environments can present significant challenges and opportunities to the marketer and the organisation. This module will enable you to take a visionary approach and…
Mastering Metrics
Marketers need to be able to selectively analyse data for insight and undertake effective decision making in relation to the utilisation of marketing resources. This…
Marketing
Marketing is a key driver of success in today’s dynamic organisations. This module will give you an insight into marketing concepts and tools and how these…
Customer Experience (Assignment)
Marketers increasingly need to develop a deeper knowledge of customers in different contexts. This module will enable you to understand and enhance customer experience. Aims…
Integrated Communications (Assignment)
The many different ways of communicating with customers, both inside and outside the organisation. Marketers need to communicate effectively with internal stakeholders and customers. This…