Course Category: CIM
The Digital Customer Experience
Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt…
Applied Marketing
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Marketing & Digital Strategy
Aim of the module This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models,…
Innovation in Marketing
Aim of the module This module enables you to take a visionary approach and embed innovation to help your organization deal with the challenges of…
Digital Marketing Techniques
Aim of the module This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance…
Customer Insights
Aim of the module Customer loyalty, the customer/user experience, and customer insight are the core of achieving maximum satisfaction and retention. This module gives you…
Managing Brands
Aims of the module This module enables you to take a strategic approach to branding at a productive/service level so that it is consistent with…
Planning Campaigns
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Digital Marketing
Marketers need the essential skills to identify, integrate and monitor digital tactics to enhance marketing activities. Aims of the module This module is about appreciating…