Digital Marketing

KSh32,000.00

Specs

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Description

Marketers need the essential skills to identify, integrate and monitor digital tactics to enhance marketing activities.

Aims of the module

This module is about appreciating the importance of the ever-evolving digital landscape and understanding how to develop skills to improve digital marketing effectiveness. It provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities.

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