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    • Home
    • Courses
      • CIM
        • Certificate in Professional Marketing
        • Diploma in Professional Marketing
        • Postgraduate Diploma in Marketing
      • CIPR
        • Professional PR Certificate
        • Professional PR Diploma
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    Courses Planning Campaigns
    Certificate in Professional Marketing , CIM ,

    Planning Campaigns

    View Course details
    Chris · October 16, 2019

    Schedule & Study Guide

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    Course Content

    Expand All
    PC – Podcasts 2 Topics
    Expand
    Lesson Content
    0% Complete 0/2 Steps
    PC – Session 2 (Part 1)
    PC – Session 2 (Part 2)
    Learning Outcome 1 – The Process of Planning a Campaign
    What are the elements required in planning campaigns? 1 Quiz
    Expand
    Lesson Content
    Quiz – What are the elements required in planning campaigns?
    What is a creative brief?
    Using an External Agency
    PC – Learning Outcome 1 Overview
    Learning Outcome 2 – Undertaking Internal and External Analysis
    Internal marketing factors in planning campaigns
    External marketing factors in planning campaigns
    PC – Learning Outcome 2 Overview
    Leaning Outcome 3 - Developing a Successful Campaign Plan
    Setting campaign objectives
    Resources for planning campaigns
    PC – Learning Outcome 3 Overview
    Learning Outcome 4 - Implementing a Plan in Practice
    Campaign planning tools
    Gaining internal support & engagement for your plan
    PC – Learning Outcome 4 Overview
    Learning Outcome 5 - Principles of Monitoring a Marketing Campaign
    Benefits of monitoring campaigns
    Methods of monitoring campaigns
    PC – Learning Outcome 5 Overview
    Learning Outcome 6 - Post Campaign Evaluation
    Campaign measurement & evaluation
    Key learning for future campaign development
    PC – Learning Outcome 6 Overview

    About Instructor

    Chris

    1 Course

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    KSh32,000.00

    Course Includes

    • 20 Lessons
    • 2 Topics
    • 1 Quiz
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