Global Marketing Decisions

Austin · March 24, 2020

Course Content

Learning Outcome 1 - Develop an audit of external environment
Learning Outcome 2 - Develop an audit of internal Marketing environment
Learning Outcome 3 - Determinants of strategic options and choices.
Learning Outcome 4 - Role of innovation management and NPD within a global organisation.
Learning Outcome 5 - Scenarios for determining strategic decision for a global organization.
Learning Outcome 6 - Corporate and reputational risk of strategic marketing decisions, including impact analysis
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About Instructor

Austin

1 Course

+38 enrolled
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KSh40,000.00

Course Includes

  • 22 Lessons