Global Marketing Decisions

Learning Outcome 1 - Develop an audit of external environment

Learning Outcome 2 - Develop an audit of internal Marketing environment

Learning Outcome 3 - Determinants of strategic options and choices.

Learning Outcome 4 - Role of innovation management and NPD within a global organisation.

Learning Outcome 5 - Scenarios for determining strategic decision for a global organization.

Learning Outcome 6 - Corporate and reputational risk of strategic marketing decisions, including impact analysis