Aim of the module
This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organization’s effectiveness in the digital age.
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Learning Outcome 1 - Understanding Digital Marketing Tools & Techniques
Learning Outcome 2 - Assess different applications of Digital Marketing
Learning Outcome 3 - Know How to Integrate Digital and Offline Marketing
Learning Outcome 4 - Understand Approaches to Enhancing Stakeholder Engagement
Learning Outcome 5 - Know How to Develop a Digital Marketing Plan
Learning Outcome 6 - Apply and Adapt Digital Marketing Analysis
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