Aim of the module

Customer loyalty, the customer/user experience, and customer insight are the core of achieving maximum satisfaction and retention. This module gives you an understanding of the contemporary customer’s complex needs and wants, their behaviour as consumers and how this sets their expectations. You will learn how to gain the insight required to understand those needs and map the journey to ultimately improve their experience.


Schedule & Study Plan


Schedule & Study Plan


Course Content

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Learning Outcome 1 - Customer Contexts in which the marketer operates
Learning Outcome 2 - Understand the key factors that influence customer behaviour.
Learning Outcome 3 - Understand the Customer Experience
Learning Outcome 4 - Know How to Enhance the Customer Experience
Learning Outcome - Understand the Range of research methods and metrics available to monitor Customer Experiences

About Instructor


1 Course

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Course Includes

  • 12 Lessons
  • 8 Quizzes