Digital Marketing Techniques

Aim of the module This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance…

Customer Insights

Aim of the module Customer loyalty, the customer/user experience, and customer insight are the core of achieving maximum satisfaction and retention. This module gives you…

Digital Marketing

Marketers need the essential skills to identify, integrate and monitor digital tactics to enhance marketing activities. Aims of the module This module is about appreciating…

Marketing

Marketing is a key driver of success in today’s dynamic organisations. This module will give you an insight into marketing concepts and tools and how these…

Customer Experience (Assignment)

Marketers increasingly need to develop a deeper knowledge of customers in different contexts. This module will enable you to understand and enhance customer experience. Aims…

Integrated Communications (Assignment)

The many different ways of communicating with customers, both inside and outside the organisation. Marketers need to communicate effectively with internal stakeholders and customers. This…